Privacy Policy
1. Introduction
Welcome to Lume Education. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you access and use our website and educational platform.
2. Information We Collect
2.1 Personal Information
When you enroll in our courses or make a purchase, we collect information such as your name, email address, billing address, shipping address, payment information, and phone number. We refer to this information as “Order Information.”
2.2 Device Information
When you visit our site, we automatically collect information about your device, such as browser type, IP address, time zone, and cookies. We also collect information about the pages you visit, websites that referred you to our site, and how you interact with the site. We refer to this as “Device Information.”
We use the following technologies to collect Device Information:
- Cookies: Data files placed on your device that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit allaboutcookies.org.
- Log Files: Track actions on the site and collect data such as IP address, browser type, internet service provider, and referring/exit pages.
- Web Beacons, Tags, and Pixels: Electronic files used to record information about your browsing on the site.
2.3 Marketing Information
When you subscribe to our marketing list, we collect your name, email address, and phone number. We refer to this information as “Personal Information.”
3. How We Use Your Personal Information
3.1 Order Information
We use Order Information to process orders, provide customer support, communicate with you, and send invoices or order confirmations. We also use this information to detect risks and fraud and, based on your preferences, provide information or advertising related to our products or services.
3.2 Device Information
We use Device Information to identify risks and fraud and to improve and optimize our site, including generating analytics on how users interact with the site and evaluating the effectiveness of our marketing campaigns.
4. Marketing and Remarketing
We use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you. This includes:
- Sending promotional emails and SMS messages with your consent.
- Using remarketing services to advertise on third-party websites after you have visited our site. We and our third-party vendors use cookies to inform, optimize, and serve ads based on your previous visits to our site.
You can opt out of targeted advertising through the following links:
- Facebook: facebook.com/settings/?tab=ads
- Google: google.com/settings/ads/anonymous
- Bing: advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal: optout.aboutads.info.
5. Sharing Your Information
We share your Personal Information with third parties to help us use your information as described above. For example, we use Google Analytics to understand how our customers use the site. For more information on how Google uses your information, visit google.com/intl/en/policies/privacy. You can also opt out of Google Analytics at tools.google.com/dlpage/gaoptout.
We may also share your information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or to protect our rights.
6. Do Not Track
Please note that we do not alter our data collection and use practices when we receive a “Do Not Track” signal from your browser.
7. Your Rights
If you are a European resident, you have the right to access, correct, update, or delete your personal information. To exercise this right, please contact us using the information provided below.
8. Data Retention
We retain your Order Information for our records unless and until you request that we delete this information.
9. Changes to the Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. Changes will be posted on our site, and the revision date will be updated.
10. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us at:
support@lumeducation.com.